Twisted Probiotic Packaging Design

Design Brief: To create a new packaging design range that reflected the science behind the unique Probiotic strain found in the product and also appeal to the typical ‘Twisted’ market which is parents of young children and the health-conscious demographic.

Challenge: To create a visual that customers would recognise as scientific and therefore build trust in the brand, while grabbing their attention with something fun, natural and healthy.

Solution: The lava lamp blobs represented the probiotic bacteria in our guts and also played to an organic feel which represented both health and fun. 

Feedback: The line has been very successful in supermarkets across Australia and is soon to be featured in the US market.