Client: Twisted Frozen Yoghurt

Work: Complete Brand Packaging Redesign

Twisted Frozen Yoghurt approached us back in 2013 to redesign their packaging range. Their tubs were in 100 Woolworths stores in NSW and their aim was to be in over 500 stores, across Australia. They felt their current design did not emphasise the healthy aspect of their product and was making it difficult to sell in to the major supermarkets. We designed a new tub range which had images of real fruit and came up with a series of icons to highlight the ‘all natural, gluten free’ and ‘Australian made and owned’. Four years on the packaging and product range have evolved and Twisted are now in over 500 Woolworths stores and soon to be in Coles Express, all over Australia. Reaching this goal has been a hugely rewarding process and we’re so proud to have been part the journey.

Photos courtesy sallyoneilphotography.com