Client: The Victorian State Schools Spectacular

Work: Logo Design

The Victorian State Schools Spectacular is an initiative of The Performing Arts Unit, that provides opportunities for students in Victorian government schools to participate in a range of programs such as dance, drama, music and visual arts.
The Performing Arts Unit felt their existing logotype was no longer current and didn’t reflect their brand ideals. They wanted to revitalise the logotype to reflect their audience and inject vibrancy and youthfulness. They also wanted to convey a sense of the Spectacular being ‘one big family’.
We came up with a typeface with rounded edges to appeal to the younger audience. We also made the letters slightly overlap each other to create a unity and the rainbow colour palette is extensive to reflect the diversity of the participants.