Client: Victorian Goverment – Department of Education and Training Work: New Brand Development for Parentline Parentline are a government run confidential phone counselling service for parents and carers of children and teenagers in Victoria. The experienced professionals help parents and carers through difficult times and are a life line for many. Parentline approached us wanting a new brand identity that was modern, accessible and friendly. We used a rounded typeface to make the brand more approachable and the speech bubble simply translates what the services is about. We also used a bold colour palette to give it a modern edge.