Client: Middleton Group Work: Brand Development, including: Business Name, Brand Guidelines, Logo Design, Stationery, Signage, Brochure Design and Merchandise Middleton Group required a business name and brand development for their new firm. They needed a brand identity that projected them in the market as expert electrical engineering consultants. After much deliberation they decided on using Director, Keith Middleton’s surname, as it gave instant recognition within the industry. The brand was then developed with trust and expertise in mind. The bold typeface and strong, masculine colour palette sets them apart from the competition.